How do I evaluate sign shops near me? After all, you’re not a sign expert and you don’t have time for endless consultations.
Today’s post shares 3 easy tips to evaluate local sign shops with a few minutes of online research.
1. Research Reviews Of Sign Shops Near Me
Before the internet era, before “Google” was a verb, we all relied on the referrals of friends and family members to point us towards quality businesses. But now, thanks to third-party review platforms like Google My Business, we can tap into the collective experience of all consumers with a few keystrokes.
Before you pay a penny or waste a single second on a dead-end consultation, take a moment to Google the company in question. For instance, searching for “Southfield SignScapes reviews” will link you to 5-star reviews on our Facebook page and Google My Business listing. Reviews never tell the whole story, but they’re a great first step in the screening process.
2. Flip Through The Sign Shop’s Social Media Channels
Most modern sign shops now use social media to showcase their work and connect with local audiences, which makes consumer research much easier. Flipping through the Big Four social media channels—Instagram, Facebook, LinkedIn, and Twitter—can tell you a lot about how a sign shop does business, and show you exactly what kind of work they’re capable of.
For instance, let’s suppose you’re a busy business owner shopping for a complete signage system, and you want to be sure the company’s up to the job before you bother with a consultation. When you need to evaluate a sign shops’ large project capabilities, Instagram is a great place to start, as the app allows sign shops to share multiple photos in a single post, which shop owners do to showcase big projects.
Visit @misignscapes and you’ll find several such sign system showcases, like our recent office overhaul for City Year Detroit, which included a logo wall, lenticular wall, magnetic wall, writable whiteboard wall, and frosted window vinyl, all of which was completely custom-built according to the client’s specs. It’s the best way to see what we’re capable of, aside from driving around Southfield and seeing our projects in person.
A sign shop’s Facebook page can also tell you a lot, from basic business information like store hours and special promotions, to how they handle customer service and/or complaints. Facebook is also becoming an increasingly authoritative review hub, as users have less anonymity and spam accounts are easier to spot. You can check the SignScapes Facebook review page for a look at what Southfield clients are saying about us.
3. Check Service Offerings To Assess Local Expertise At-A-glance
Whatever your sign project, you’ll want to be sure that you choose a company with local expertise—that is, knowledge of your city sign ordinances. Every city has different bylaws that regulate sign design, illumination, installation, and maintenance. Failing to abide by these bylaws can result in fines and redesign costs.
SignScapes is a locally owned full service sign company headquartered in Southfield, MI. We provide our customers with all types of signs combined with excellent service and quality. Each project we collaborate on with our customers is unique and we love working with our customers to bring their brands to life through signage.