Are Your Office Signs Doing Their Job?

Are your office signs doing their job? In a seminal report for the Interdisciplinary Journal of Signage and Wayfinding, authors James Kellaris and Karen Machleit identified the following three primary functions of office signs: Identification of office building Way-finding for new arrivals Branding Today’s post takes a closer look at each of these imperatives to […]

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3 Easy (and Costly) Lighted Sign Mistakes You Don’t Want to Make

Lighted signs are one of the most conspicuous and impactful advertising assets available to Southfield business owners, but the light must be done right. Avoid the following 3 lighted sign mistakes, or pay the price! Lighted Sign Mistake #1: Using Flashing Lights For More Impressions When you’re trying to earn the attention of passersby in […]

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