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Today’s post reviews new research on the minimum effective mounting height for on-premise freestanding commercial signage. Read on or call 248-354-8346 to speak directly with a commercial signage specialist in Southfield, MI.
In a research report for the Interdisciplinary Journal of Signage and Wayfinding, authors Garvey & Klena (2019) sought “to develop best practices for optimal freestanding on-premise sign mounting height based on roadway factors, sign visibility, and traffic safety” (p. 3).
Prior to their report, height recommendations were scarce. Even the International Sign Association’s guidelines for “Design and Placement of Signs” made little mention of height. Unless you worked directly with a commercial signage specialist, the only authoritative mounting height recommendations came from local ordinances, which we know to be primarily “regulated from the standpoint of aesthetics”—that is, with little consideration of marketing effectiveness, visibility, or driver safety (p. 3).
That’s a big problem for businesses who rely on adequate visibility to generate a return on their commercial signage investment—in one study, researchers found that commercial signage installed according to the mounting height recommendations specified in ordinances (i.e. level with the road) were blocked “anywhere from 11 to 90 percent of the time,” depending on the rate of traffic (Garvey & Klena, 2019, p. 5).
Southfield businesses deserve better visibility for their commercial signage. To shed some light on the matter, we’ve dug deep into the research to share some proven recommendations.
The following guidelines only apply to freestanding on-premise commercial signage, which includes “ground-mounted, monument, pylon, and pole signs” (Garvey & Klena, 2019, p. 3). If you need help determining the right mounting height for ADA signs, wayfinding graphics, indoor point-of-sale displays, or any other sign type, get in touch with our team in Southfield, Michigan.
These were some of Garvey and Klena’s key findings regarding the ideal height for commercial signage:
SignScapes is a leading provider of commercial signage solutions for businesses throughout Southfield and all the surrounding areas, including:
Remote commercial signage collaborations and nationwide delivery service is also available for clients located outside of Michigan.
Call 1-248-354-8346 or visit the SignScapes website to book a free consultation and get a same-day quote on any custom commercial signage order.
References
Garvey, P. M., & Klena, M. J. (2019). Recommended Mounting Heights for Freestanding On-Premise Signs. Interdisciplinary Journal of Signage and Wayfinding, 3(1), 3-15.
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