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The value of one-stop shops has been known for nearly a century. Today’s post explains how SignScapes saves Southfield customers time and money with our proven one-stop sign shop business model.
Known sometimes as the “full-service model,” the one-stop sign shop approach is where multiple services are offered in one place. Pardalis et al. (2019) define a one-stop-shop business model as one in which “a single actor, perhaps in collaboration with other actors, offers full service but tailor-made solutions” (p. 2738).
The term originated in the late 1920s in now-hackneyed marketing copy, where it was used to describe companies capable of meeting all their customers needs “under one roof” to prevent customers from having to “drive all over the town.”
According to new research by Stanford Graduate School of Business professor Stephan Seiler, one-stop shops continue to benefit buyers in several ways. First, the time-honored tradition definitely saves consumers time, just like the old 1920s sales copy would have you believe. Additionally, consumers understand that one-stop shops provide greater value and cost-control, because sellers recognize that raising the price of any single service could chase customers away altogether. Similarly, one-stop sign shops create more opportunities for bulk-buying discounts, since sign shoppers are able to purchase diverse sign types and order entire sign systems at once.
SignScapes is one of Southfield’s only true one-stop shops, offering all the following services under one roof:
Whether you’re looking for a small, one-off sign for a private event, or a complete signage system to anchor your storefront advertising and in-store marketing campaigns, SignScapes can help. If we can’t do it in-house, we’ll tap into the collective sign shop power of the Signworld Business Alliance, which includes more than 330 sign shops around the country.
Visit https://misignscapes.com/ or call 1 (248) 354-8346 to book a free consultation with our team and get a 100% free quote from our one-stop sign shop today.
References
Pardalis, G., Mainali, B., & Mahapatra, K. (2019). One-stop-shop as an innovation, and construction SMEs. Energy Procedia, 158, 2737-2743.
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