5 Things to Consider in Your Custom Exterior Signage

Exterior signage is crucial for businesses for a few simple reasons. You want to let people know where your location is, right? Do you want to build a larger audience? Do you want to establish your brand identity and reputation? All of this points to outdoor signs!

SignScapes is in the business of making high-quality exterior building signs. Here are some things to consider before you jump on a consultation call with us.

  1. Size and Location
    Implementing signs are important in general, but being sure to choose the right size and location is also crucial. You want your sign to be visible from a distance, easy to understand, and easy to recognize. Depending on your region and building, there might also be rules and restrictions that businesses must follow to install it properly.
  2. Font and Design
    Customers judge based on beauty, so choosing the right font and design has a large impact on how people will perceive your business and brand. Legible font and clear graphics are always best when looking to create an effective exterior building sign. Don’t take away from the impact it can make with overly complicated designs.
  3. Contrast and Color
    Bold and contrasting colors make for stunning exterior retail signage and are sure to stick in the minds of your target audience. By getting bold, you can ensure that your sign and your company will stand out from the rest of the competition, and even be more visible from a distance. Make sure that the colors are in line with your brand identity!
  4. Lighting
    Illuminating your signs is one of the best ways to get a step ahead in the marketing race. If your business is open in the evening or is in a low-light area, it can be a great way to attract more customers and give your business an edge. From LED lighting to neon lighting, there are so many unique and creative ways to give your signage an extra kick.
  5. Materials
    Choosing high-quality materials for your exterior retail signage is incredibly important to ensure that your sign lasts for many years to come and can withstand the weather conditions in your region. Consider using strong materials like aluminum, acrylic, and vinyl.

Your Trusted Exterior Signage Company

With these tips to keep in mind, you’ll be able to come up with a sign that impresses your customers and employees. If you’re still at a loss and looking for some advice, we can also help with that! We’ll be able to provide you with recommendations, and advice, and of course, we’ll be able to create and install your signage.

Our team is dedicated to providing a seamless and positive experience, and we’re happy to help clients with all of their signage needs.

Contact us today for your exterior signage!


Our Industry Affiliations

Locations Served
email icon
phone icon