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4 Ways Fleet Graphics Save And Make Money For Big Brands In Southfield, MI

4 Ways Fleet Graphics Save And Make Money For Big Brands In Southfield, MI

Today’s post reviews research by 3M, the American Trucking Association, and the Media Buyers Guide to highlight 4 ways fleet graphics save and make money for Southfield businesses.

Fleet Graphics Make Strong Impressions In Southfield, MI

Research by the American Trucking Association indicates that fleet graphics can generate 16 million impressions per year.

But it’s not just about quantity–fleet graphic impressions are both powerful and positive. 3M’s Fleet and Vehicle Graphics Guide report found that:

  • 97% of survey respondents remembered seeing advertisements displayed using fleet graphics
  • 98% of survey respondents indicated that the ads created a positive image of the advertiser
  • 96% of survey respondents agreed that fleet graphics had more impact than billboards

Whether you’re trying to promote new products and services, drum up excitement for a seasonal menu or sales offer, or simply increase your brand authority in the Southfield area, fleet graphics are a fantastic choice.

Fleet Graphics Offer Incredible Cost-Effectiveness

A new media asset-value comparison by 3M highlights the unbeatable cost-effectiveness of fleet graphics.

To see how different advertising mediums stacked up, researchers measured the effectiveness of fleet graphic advertising over a three-month period, then synthesized these findings with results from the Media Buyers Guide. They looked specifically at the cost per thousand (CPM) impressions, which is a common marketing metric used to determine advertising efficacy. Here’s what they found:

  • Television cost $23.70 per 1000 impressions
  • Magazines cost $21.46 per 1000 impressions
  • Newspaper ads cost $19.70 per 1000 impressions
  • Prime-time television cost $18.15 per 1000 impressions
  • Radio ads cost $7.75 per 1000 impressions
  • Outdoor ads (i.e. signage) cost $3.56 per 1000 impressions
  • Fleet graphics cost $0.48 per 1000 impressions

When it comes to generating cost-effective impressions, there’s simply no better tool than fleet graphics.

Wrapping Saves Time And Money Compared To Painting

Unlike painting, fleet graphics enjoy “economies of scale,” since the same digital designs are printed out for use on multiple vehicles. As such, many fleet graphics companies–SignScapes included–offer bulk order discounts. Plus wrapping fleets takes much less time than painting individual vehicles by hand, and time is money for Southfield business owners!

Fleet Graphics Offer Greater Flexibility Than Painting

It’s much easier to add or remove wraps and graphics than it is to add or remove coats of paint. Unlike custom paint jobs, fleet designs can be easily updated with new graphics or stripped away and replaced altogether, should you need to repair any damaged areas or modify your brand message.

Free Fleet Graphic Quotes In Southfield, MI

SignScapes offers an extensive catalog of fleet graphics, including short, medium, and long-term options, full and partial wraps, and a whole range of custom decals and stickers. We are Southfield’s one-stop fleet graphics solution.

Call 248-354-8346 or visit the SignScapes website to book a free consultation and get a quote today.


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