Today’s post runs down 3 essential services every Southfield signage design company should offer if they want to call themselves a true “one stop shop.” Read on to learn what makes us one of Southfield’s top sign shops!
Unlock Your Brand’s ‘visual Equity’ With Custom Logo Design Services In Southfield, MI
Your brand deserves more than stock signage.
Research by the Marketing Theory journal uses the term “visual equity” to encapsulate the collective value of a brand’s color, symbol, shape, and lettering–in other words, their custom logo (Bottomley & Doyle, 2006, p. 63). According to marketing theory, visual equity creates the “look and feel” of the brand, which contributes to “brand recognition, enabling a brand to stand out on the supermarket shelf” (p. 63). It also helps brands build their desired image, telling stories and appealing to audiences through desirable and relevant combinations of color, font, graphics, and physical sign design.
When visual equity is high, your sign can tell a large part of your brand’s story in a single glance. This translates to greater engagement (e.g. more impressions and thus more cost-effective marketing) and better brand recognition. By way of example, Bottomley & Doyle (2006) highlight Prudential Insurance’s “Rock of Gibraltar” Logo, which conveys strength, stability, and cool professionalism all at once:
There’s no reason why you should partner with a sign company that doesn’t offer custom logo design services. Even if you’re just looking for a quick and easy design template, custom logo design and branding consultation services act as a quality indicator, telling you that this shop is good enough to handle anything that’s thrown their way. It also allows you to take that quick and easy template up a notch–customizing templates with just a few small touches can differentiate your brand from similar stock options without costing you anything extra.
If you need the services of a signage design company in Southfield, give us a call!
Go Big With Your Brand Message: Large Format Printing Services In Southfield, MI
Large format printing services unlock high-impact advertising mediums that work brilliantly in almost any setting, from small pop-up business stands to trade show booths. Unlike traditional offset printing that can only print in bulk, large format printing lets you print exactly as much as you need, eliminating unwanted surplus.
How To Keep Your Business Safe And Compliant With Professional Sign Installation
Some signs are made for clients to be installed on their own; others signs, such as heavy overhead signage and signs with electrical wiring, are utterly unsafe in the hands of anyone but trained professionals.
If you’re looking for a true one-stop-shop experience, you need to find a company that offers installation support in addition to a wide range of custom signage options.
That’s us–SignScapes offers a complete range of installation support services, including:
SignScapes is a locally owned full service sign company headquartered in Southfield, MI. We provide our customers with all types of signs combined with excellent service and quality. Each project we collaborate on with our customers is unique and we love working with our customers to bring their brands to life through signage.